why aren't you using social media to market your business?
Digital Media & Ad Campaigns
The social media giant Facebook has almost one billion users globally. In the United States it has almost 160 million active users. That is over half the population of the United States!
Twitter has over half a billion active users world wide. Youtube has a billion users every month.
People are agog with social media. So why aren't you using social media to market your business?
The number of possible ways to use facebook for marketing by itself is staggering.
Just imagine that for some reason Oprah Winfrey decided to click "like" on your businesse's facebook page or mention that he liked the work you did on facebook. Do you know how many Oprah fans would like the same page or be influenced about your project?
But, what if the person who liked your page was simply a leader in his local church? Don't you think the other members of the church would be influenced by his "endorsement" of your product or service?
It does not need to be any more complicated than that.
Social Media Marketing requires active participation in the online community. We have the expertise and knowledge to help you maximize the digital medium. I'm also available for a consult or two on strategy & tactics.
Search engine marketing and pay per click
SEM and PPC are exactly what you think they are.
Buying advertisements. It works well and quickly at driving traffic to your website.
There are a few ways to do this.
The first is paying per click. People do this because they only want to pay for people who actually visit their site. Why pay for the ones who are not interested.
The second is buying a certain number of impressions or displays. This is simply the number of times your ad is shown to people.
The least common and third method is paying to have an ad display for a period of time. A month, week, or day.
If you sell aftermarket parts for building muscle cars you probably have no business advertising on a website about fashion.
If you are a divorce lawyer who specializes in helping female clients wouldn't it make sense to run ads on Facebook that targeted married women within 100 miles of your office who have posted the phrase "I hate my husband" on their facebook page?